Brand

Precision · Craft

The mark fuses an angular A and a swept C into one interlocking form — a literal join of parts, the way a forge brings raw material together into something solid. Here's how the AC Forge identity is built.

01 The logo

One mark, a full system of lockups.

The horizontal lockup is primary. The mark stands alone where space is tight; the LLC lockup is reserved for legal and formal contexts.

The mark

App icons, avatars, favicons

Stacked lockup

Square and centered layouts

LLC lockup

Legal & formal use

02 Forge editions

Two special treatments of the mark.

Ember Spark

The mark catching heat — for moments of energy

Forged Steel

Cool and tempered — for restrained, technical contexts

03 Color

Tech blue, forge ember, cool steel.

A signature blue carries the brand and the mark itself. Ember is the accent — rationed to no more than 10% of any layout. Steel greys do the structural work.

Spark Blue — the mark

Spark 400

#41B4FF

Spark 500

#3AA9F4

Azure 600

#1F74D2

Core 700

#1466C4

Navy 800

#063A86

Deep 900

#04275F

Ember — the accent · ≤10%

Ember 300

#FF9D4D

Ember 500 ★

#FF6A1A

Ember 700

#B3370A

Steel — the neutrals

Ink

900

700

500

300

Mist

04 Typography

Engineered, condensed, legible.

Forge

Saira Condensed · ExtraBold

Display & wordmark — ALL CAPS

Precision builds

Saira · SemiBold / Bold

Section headings

We build software the way a forge works metal — under heat and pressure, until it holds. Archivo carries every line of body and interface copy.

Archivo

Body & UI · mono for specs

05 Identity in the wild

Favicons, avatars, and the social card.

Favicons & squircle avatars

Working with the AC Forge brand?

For logo files, press, or partnership questions, get in touch.

Email the studio